‘A unique beer for a unique pier’ – New cheeky tipple marks Clevedon Pier’s 150th birthday
PUBLISHED: 12:18 09 May 2019
A new, locally-brewed beer has been released to mark Clevedon Pier’s 150th anniversary.
The pier, in Beach Road, and the Twisted Oak Brewery, in Wrington, have teamed up to produce the Pier Bier to celebrate the landmark's birthday.
For every bottle of beer sold, 5p will go towards the maintenance of Britain's grade-I listed seaside pier.
Similarly 5p will be donated for every pint bought on draught.
Built in 1869, the pier's maintenance costs about £100,000 a year to protect it against the ravages of the Severn Estuary - which has the largest rise and fall anywhere in the world - so the money will be greatly received by the Clevedon Pier and Heritage Trust, which cares for the pier.
Twisted Oak's head brewer Keith Hayles said: "We are extremely honoured to be brewing Pier Bier, especially for the pier's 150th anniversary celebrations.
"It is a deliciously drinkable, pale ale made entirely with English hops - perfect for the summer."
The trust chairman, Phil Curme, said he was 'chuffed to bits' for the pier to have its own beer.
He added: "Our friends at The Fallen Tree micro pub are active supporters of the trust and we are delighted to have found a way of deepening this local connection for the benefit of the community.
"It is a unique beer for a unique pier.
"The name of the beer had been the subject of much debate. There were multiple tastings and some of the team thought the brew had similarities with a beer from Ettlingen in Germany, which is a historic city which nestles on the edge of the Black Forest and has been twinned with Clevedon since 1980.
"Pier Bier with the German spelling of 'beer' rolls off the tongue nicely and the quirky name has prompted lots of interest in what is a unique drink."
The Tiffin Group's operations director, Jyles Robillard-Day, said the Pier Bier is already 'our best selling beer in Clevedon'.
Pier Bier is available in bottles from the Oak's micro pub, The Fallen Tree in Hill Road, Tiffin On The Pier and the Curzon cinema and Theatre Shop, as well as a number of other locations.
The pier will be marking its birthday with a party on May 27 with live entertainment, games, stalls and fireworks at sunset.
The new beer will be served throughout the event.