Tourism scheme will promote Clevedon
PUBLISHED: 20:00 25 February 2015
NORTH Somerset Council is taking part in a national campaign to promote domestic tourism for the third year running.
The Visit England-led project encourages people to stay in the UK for their summer holidays and this year the theme is family fun in the summer.
The campaign will include special advertising promoting experiences in and around Clevedon, focusing on One Direction’s visit to the pier and parts of the town featured in ITV’s hit drama Broadchurch.
The council’s executive member for tourism, Felicity Baker, said: “We will be promoting a holiday experience centred around Weston and the air festival and one around Clevedon and the north of the district, building on its film connections.
“The third holiday experience we’ll be promoting is one on rural North Somerset featuring family activities at Mendip Snowsports Centre and walking and cycling routes throughout the district.
“Our aim is to make people aware of the breadth of leisure activities available in the region and its great potential as a base for a family holiday.”
The campaign went live on Monday and will run for four weeks.
As part of the promotion the council has launched a new website, www.visitnorthsomerset.org
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