New website to attract visitors to Clevedon launched by BID
PUBLISHED: 13:49 16 April 2019
A new website which aims to promote Clevedon and ‘draw in day visitors’ has been launched.
Clevedon Business Improvement District (BID) pressed the button to make the site live on Friday and so far it has garnered several positive responses.
The site acts as a 'self-help' opportunity for businesses and fundraisers to advertise their events, offers and more.
The BID's marketing lead, Tom Vaughan, said he is 'over the moon' with the appearance of the new website.
MORE: What do you think of Clevedon BID's plans?
He said: “When we did the original BID document, what we said was we wanted to draw more people into the town to make it more prosperous for businesses.
“We have a lot to offer in Clevedon – there are a lot of things out there with Facebook groups.
“But they are mainly aimed at the locals and what is coming up this week.
“We felt what we needed to do was to attract people coming to Bristol, Bath or Weston for a holiday and then draw them to Clevedon for a day out.
“We spoke about the navigation and we wanted to keep it simple and keep it visual.”
MORE: What is planned for Clevedon's Triangle Club?
The BID's site has four key navigation components; things to do, eat and drink, events and shopping.
Business are able to contribute to each section by completing an online form, giving everyone an equal platform to promote their stores.
Tom added: “It is a self-help website – people can input information about their own businesses, events, offers to benefit the locals and visitors.
“Locals have also contributed an awful lot with photos, walks and so on.
“The photographers of Clevedon have given us their photos (to use) and we link to their websites or pages.
“We have had really positive reactions from people who found it easy to navigate and liked the visual style.
“The proof of the pudding will be in how many hits we have but we have Google Analytics all set up so we can see how many people come onto the site.
“People paying into the BID, will see a direct result if someone comes here wondering what they are going to do and see.
“We haven't really got tourist information spots in the UK anymore, especially in smaller towns so we can hopefully fill that gap.”
To access the BID's new website, click here.
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