Bristol Airport will use a new tourism fund to look at how it can attract more international visitors to the South West alongside VisitBritain.
The airport has agreed a three-year partnership with tourism agency VisitBritain, which will see it focus on attracting French visitors in the first year.
The airport currently offers flights to 13 French cities, but a new marketing fund will be used to work alongside airlines to improve its connections to the country.
The organisations say people flying directly into the South West often spend more time here, which benefits tourist attractions, hotels, restaurants and other businesses, including those in North Somerset.
The airport’s business development director Nigel Scott added: “By teaming up with VisitBritain we aim to spread the word to potential international visitors about the wonderful part of the world on our doorstep.”
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