VIP food at V Festival

PUBLISHED: 14:35 03 August 2010 | UPDATED: 14:35 03 August 2010

James Mansfield (left) and James Flower of Field and Flower

James Mansfield (left) and James Flower of Field and Flower

Archant

A NORTH Somerset farming business will be serving luxury food to celebrities and VIPs at the forthcoming music extravaganza, V Festival.

A NORTH Somerset farming business will be serving luxury food to celebrities and VIPs at the forthcoming music extravaganza, V Festival.

Attracting some of the world’s best bands and musical acts, along with thousands of fans, the festival is held every August in Chelmsford.

This year, those lucky enough to venture into the festival’s VIP Virgin Media Louder Lounge will have the chance to sample delicious food from field&flower.

Run by James Flower, aged 24, and James Mansfield, aged 27, from a farm in Walton-in-Gordano, the business specialises in providing beef steaks, burgers, sausages and joints from a small herd of grass-fed Hereford and South Devon cows. They also source free range woodland English pigs and English lambs that graze on the Mendip Hills.

Just three months after setting up, they were approached by Virgin Media and invited to make a pitch for the catering job at the V Festival.

James Flower said: “We are really pleased that we managed to get the job.

“We hope to use it as a stepping stone for the next year to do some similar events. Maybe some other festivals such as Glastonbury.”

The business was set up after James Flower, the fifth generation of the Flower family to produce beef from Home Farm, met James Mansfield, who used to work at The Ivy restaurant in London, at the Royal Agricultural College in 2006 and realised they both shared a passion for food and farming.

They teamed up with Andrew Venn and began catering at private events.

As well as this, field&flower is also focused on selling meat boxes via its website www.fieldandflower.co.uk and delivering to customers all over England.

James Flower said: “We were convinced that we could combine James’ experience in upmarket catering with my family’s long history in beef farming. We wanted to meet the growing consumer demand for high quality fresh farm produce with an environmentally-friendly provenance but firmly believe we didn’t need to become a slave to the supermarkets to achieve it.”

Other News Stories

08:46

A proposal to replace a pelican crossing with a zebra crossing has sparked safety fears in Nailsea.

Read more

A rotary club has handed hundreds of pounds to the Clevedon and District Foodbank to support its work in the community.

Read more
05:58

The following cases were heard at North Somerset Courthouse from November 5-14.

Read more
Yesterday, 13:00

Improvements to a community pool in Pill look set to take place after receiving a major cash boost.

Read more
Yesterday, 12:00

Generous shoppers donated piles of gifts to help families in need this Christmas.

Read more
Yesterday, 11:30

Christmas spirit was in the air at Clevedon’s St Nicholas Fair as people indulged in some late night shopping.

Read more
Yesterday, 06:55

The number of recorded cases of child cruelty and neglect have risen by more than 400 per cent in the past five years.

Read more
Sunday, December 9, 2018

A Portishead estate agent has donated T-shirts to a Pill-based fundraising charity choir group.

Read more
Sunday, December 9, 2018

Sixteen primary schools came together for the National Children’s STEM Science Summit last week.

Read more
Sunday, December 9, 2018

A retired North Somerset social worker, who spent three decades serving vulnerable people across the district, has received a pair of impressive prizes.

Read more

Most Read News

Read Online

Image
Read the North Somerset Times e-edition E-edition

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 10°C

min temp: 7°C

Useful Links

Reader Travel

Clevedon Tide report

Family Notices 24

Newsletter Sign Up

North Somerset Times twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Hot Jobs

Show Job Lists

Find planning applications