A Portishead supermarket is playing its part in trying to help youngsters in the town with a new project.

Sainsbury’s will be running its Active Kids voucher scheme over the next few months, which will allow customers to earn items for participating schools, groups and clubs.

Shoppers can earn a voucher for every £5 they spend at a convenience store, and £10 at a supermarket.

The vouchers can then be exchanged and used to provide children with a variety of cooking or sporting opportunities.

This year Sainsbury’s is keen to emphasise the importance of eating healthily to young children.

Paul Morrison, store manager at Sainsbury’s Portishead, said the company is keen to help as many youngsters as it possibly can.

He said: “The Active Kids scheme is a brilliant way for our colleagues to support schools, groups and clubs in our local area.

“We love visiting local organisations and seeing the benefits the equipment and experiences have brought to the children.

“This year there’s a lot to be excited about and my colleagues are looking forward to supporting the scheme.”