A Portishead businessman is appearing on a Channel 4 TV show tonight (Monday) to pitch his invention to an audience of shoppers.

Nick Webb and his two co-founders Matt Dyson and Matt Sparrow will showcase their portable baby rocker on Buy It Now, which is airing at 5.30pm.

Rockit fits to any pram or pushchair and the product has won numerous awards since it was launched in September last year.

The trio will pitch the product to the audience and if they are successful, they will get the chance to secure orders from major retailers.