A Wraxall company, which is one of the South West’s longest running public relations agencies, has joined forces with a Bristol-based firm.

Empica, founded in 1989, has merged with Inform Media, with Inform’s Neil Fraser joining Empica to head up its business-to-business offering.

Empica’s office, in Wraxall Hill, serves a wide range of clients for public relations, events, digital and online services and video production needs.

Managing director, Martin Powell, said: “A good number of smaller PR agencies have launched in recent years in the South West, and Inform Media is one of them.

“We are building a truly full-service agency and merging with Neil’s business gives us access to his expertise.

“It is fantastic to add Neil to our strong team of experienced professionals.”

Neil Fraser said: “I’m looking forward to playing a part in these ambitious growth plans over the coming years.”