PEOPLE are being urged to take the plunge in support of an animal charity.

Secret World Wildlife Rescue wants people to raise funds at the New Year’s Day Dip in Clevedon Marine Lake on January 1, 2024.

Supporters, staff, and volunteers of the Highbridge-based wildlife charity will be taking the plunge at 11am as part of this annual tradition.

It’s the perfect way to wake yourself up after the excesses of the festive period and a great way to help sick, injured, and orphaned wildlife.

There are a couple of registration options available - sign up for free and raise sponsorship money. No minimum amount, just do your best. Or pay a £5 registration fee to take part.

Either way, registration is essential so the fundraising team can keep you updated about the event.

David Plant, fundraising manager at Secret World, said: “We’re so pleased to bring back this popular fundraiser which gives people the opportunity to help wildlife while getting their year off to a refreshing start.

"Brave the cold with a swim in the world’s largest sea water infinity pool.

"As well as our fundraisers, you’ll join the many locals who jump in for this popular date in the lake’s event calendar.

"No experience necessary - we’ve put a cold water swimming guide on our website with lots of information about what to expect.

"Please help us continue to rescue sick, injured, and orphaned wildlife in 2024.

"We are entirely reliant on donations and this fun challenge will help us pay the bills next year.

"Around 40 per cent of the casualties we see are directly affected by human activity, so raising a bit of money for wildlife is a great way to redress the balance.”

The lake is run by a small charity called Marlens. Participants are being asked to donate £2 to Marlens on the day to go towards the running and upkeep of the lake so it can be enjoyed by everyone.

For more information and to sign up for the dip, visit