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North Somerset seeks to cash in on post-Brexit economy

PUBLISHED: 07:00 16 February 2017

Clevedon Pier. Picture Alan Hadley.

Clevedon Pier. Picture Alan Hadley.

Experts and business owners in North Somerset say the ‘time is right’ to attract more overseas visitors to the area.

The North Somerset Tourism and Leisure Conference was held at Clevedon Hall last week and representatives from 30 organisations took part.

Peter McCarthy, of Clevedon Hall, said the falling value of the pound post-Brexit made the UK an attractive tourist destination while Bristol Airport’s Jacqui Mills said it had seen an increase in the number of Germans using the terminal.

Stephen Bashford, North Somerset Council’s head of economic development, said: “One of our key objectives is raising spend per head and attracting more high-worth visitors to generate more income locally. To maximise the impact of this spend we need to increase our visitor experience and the quality of our tourism and cultural offer to make North Somerset a place where people want to spend longer.

“We see a significant opportunity in packaging up our offer more effectively with others like Bristol, Bath and Somerset.

“This is more likely to lead to higher spend and longer and repeat visits.”

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